Movearoo Case Study
Moving to a new place comes with challenges, but Movearoo makes the transition smoother. As a comprehensive platform, it helps with planning, organizing, and settling into a new community. Users can access budgeting tools, connect with locals, find essential recommendations, and secure professional moving and packing services—all in one place for a stress-free move.
Duration
8 weeks
Role
User Research & Analysis
Wireframing
Prototyping & Usability Testing
UI Design
Tools Used
Figma
Canva
Background
Moving to a new place is an experience that occurs frequently.
•On average, 60%-70% of people will move at least once in their lifetime.
•In the United States, studies indicate that the average person moves around 11-12 times throughout their lifetime.
This experience is often linked to negative connotations.
•45%of people f people have stated that moving is more stressful than going through a breakup.
•Almost 50% of people who move report feeling overwhelmed or anxious.
Discovery of Problem Space
Moving is a major event that, while rewarding, can also be highly stressful. It involves numerous considerations before, during, and after the move, such as finding a budget-friendly home, securing good neighbors, hiring reliable movers, and organizing belongings. This website is designed to offer features that help users navigate the process smoothly, reducing stress and simplifying their transition.
The Solution
A One Stop Platform designed to provide logistics company finder, planning tools, and neighborhood finder
“Easy switch with same great service. Find all the help users need, explore resources, all in one place.” - Interviewee
Persona
Prioritizing the user and their experience at the core of my design moving forward.
Insights from the interviews provided a deeper understanding of the millennial experience. Using this research, I developed a persona and experience map to guide my designs for the target users and identify key opportunities for my digital solution.
Framing the problem
How might we help people’s moving experience easier and less stressful?
How might we help people find the appropriate resources to coordinate the process?
Storyboard
I imagined how the product could be applied in various real-life situations.
Simplifying the Moving Process with MovearooMoving to a new place can be overwhelming with numerous tasks and decisions to make. From budgeting and finding the right neighborhood to hiring reliable movers and settling in, the entire process can cause significant stress. The goal was to create a seamless experience that would address these pain points and guide users through the entire moving journey.
Develop
After defining my main tasks, I created a task flow to visualize how a user would interact with the product to complete them.
The task flow below illustrates a user searching for moving company to request a quote, creating a profile page, and looking for a neighborhood in designated area, specifically restaurants.
Goal
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Finding a New Home
The goal is to pinpoint the challenges of the moving process in advance.
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Finding a Moving Company
The goal is to recognize the challenges of the moving process as they arise.
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Finding a Neighborhoods/Facilities
The goal is to assess the challenges encountered after the move.
Low to Mid-Fidelity Wireframes
Example of rapid sketching to ideate for the fisrt prototype
example of the evolution of the feed screen
Keeping those flows in mind, I sketched rough layouts for key screens. Drawing inspiration from existing UI components and features found in apps like Facebook message, Pinterest, and Instagram, I explored various design ideas.
Then, I designed refined structures, prioritizing element organization and user interactions. From paper sketches to a digital wireframes, I iterated through several versions of each screen to create the first prototype.
The Brand
I concentrated on choosing components that evoke warmth, ease, and reliability. I used these adjectives to guide my search for inspiration and created a color palette that embodied these qualities. For typography, I selected a font that conveyed the same mood while remaining legible at smaller sizes.
Finally, I crafted an initial version of refined, high-fidelity screens incorporating interactive features to closely mimic the final product. With the Home screen fully developed and all elements in place, I finalized my UI design.
Discover all the essentials for a seamless moving process.
On the home screen, On the Home screen, you'll find your checklist, required mover list, and saved lists all in one place. You can easily access essential tools and search for everything you need to streamline your moving process.
Receive the best quotes from multiple sources and store them in your message box for easy access.
Keep your moving process organized by tracking every step.
By monitoring each step—from creating a checklist and budgeting—you can stay on top of tasks and avoid last-minute surprises. A well-structured tracking system allows you to set deadlines, manage expenses, and keep all necessary information in one place, making the entire moving experience more efficient and hassle-free.
By keeping these quotes stored in your message box, you can easily access them whenever needed, track communication, and refer back to details without hassle. This approach helps you stay organized, negotiate better deals, and ultimately choose the best option for your budget and needs.
